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Hush Puppies休閒鞋 榮登進口王

  • 2008-05-09
  • 工商時報
  • 【劉朱松/台中報導】

     寶成集團旗下寶原興業代理的美國第一大品牌Hush Puppies休閒鞋,去年總銷售量突破20萬雙,擠下台灣進口休閒鞋一哥Clarks的地位。為提高Hush Puppies產品未來綜效,同為代理Hush Puppies產品的寶原、保羅來富與立積實業,將合作在台中大墩廣場商圈,開設全台首家複合式旗艦店,讓該品牌愛用者可一次購足。

     3家代理Hush Puppies產品的業者,因代理的產品品項不同,各家的營運各走各的調。例如,寶原在全台設有Hush Puppies百貨專櫃約18家;直營門市數約6 家;代理Hush Puppies 休閒服的保羅來富國際,則在國內百貨專櫃約有17家店。

     寶原興業總經理林天德表示,Hush Puppies品牌創立迄今將屆50年,目前是全美第1大的休閒鞋品牌。為增加Hush Puppies在台灣品牌知名度與品牌價值,台灣3 家品牌代理商才決定共同合開Hush Puppies複合式旗艦店,讓店內販賣商品,包括鞋子、包包、服飾及休閒手錶。林天德說,未來計畫在前底之前,於北部與南部再各開1家。

     據了解,國內進口休閒鞋1年銷售量約60萬雙。其中,寶原代理Hush Puppies休閒鞋去年銷售量,已由第一(西元2000)年的2、3萬雙,倍增至20萬雙,擠下Clarks休閒鞋,成為台灣進口休閒鞋的第一大,寶原期許代理Hush Puppies休閒鞋今年銷售量,在上述三方合作之下,可比去年再成長10%。