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製藥股積極架構通路 拓展營運

  • 2008-05-08
  • 工商時報
  • 【杜蕙蓉/台北報導】

     生醫製藥股為拓展營運,今年積極架構通路系統,除了杏輝(1734)專櫃簽約家數已達一千家外,生達(1720)則轉投資三悅健康,初估今年即可獲利;中天(4128)則有李時珍藥鋪;葡萄王(1707)、永信(1716)和濟生(4111)則都有傳銷修通路。

     營運展望樂觀的生醫股,在美、日代工訂單陸續釋出下,營運將大見成長力道,另外,基於健保砍價,本土藥廠亦開始積極跨進自費領域,提高營運比重外,也積極架構通路系統,延伸拓展營運觸角,使今年營運頗具想像空間。

     杏輝表示,預計今年將有超過90種新產品上市,由於專櫃簽約家數已達1,000家,未來營運將有不錯的成長空間;另外,為建構產品形象,亦以杏利為杏輝專櫃的獨家品牌,預估今年成長達30%,將朝食品、醫學美容、藥品均衡發展,目前藥品比重較高。

     中化副總經理孫蔭南指出,該公司雖未創設通路據點,但去年起將已將藥品全面換裝,顏色區隔產品的療效,讓消費者容易辨別,銷售績效也逐步顯現。

     另外,生達則視主打三悅健康的銷售據點。






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