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必翔通路全開 擴大歐美行銷網

  • 2008-05-06
  • 工商時報
  • 【杜蕙蓉/台北報導】

     必翔(1729)繼打響全球品牌後,今年積極架構通路據點。必翔總經理蔣清明說,已計劃併購歐、美醫療行銷通路,日本則會成立新公司,另外,大陸浙江廠已落成,為卡位內需電動代步車市場,大陸今年會佈建20個營運據點。

     去年必翔因英國發生百年大水,打壓電動代步車的銷售業績,而日本代理商又意外落水過世,加上美國電動代步車社會補助延後,造成去年稅後盈餘3.22億元,年減率37.94%,每股稅後盈餘1.91元;而今年第一季445萬元,EPS僅0.03元,不管是年度或單季獲利都是歷史新低。

     蔣清明表示,必翔已是全球前三大電動代步大廠,擁有知名的自有品牌,目前最需要的是重新調整通路系統,才能再創造新的業績成長動能,因此,今年可視為全球通路總動員的一年,包括歐、美、日本和大陸的通路據點,都會大舉擴張。

     就初步布局,必翔在美國將會併醫療通路,現已在洽談中,而英國代理商,原本銷售狀就頗佳,因此,會採取入股方式,至於日本則因原代理商已過世,必翔有意成立新公司,佈建日本通路。

     由於二月間時,日本銷售電動代步車居冠的鈴木公司,因產品出問題,五月起將全面回收3.4萬台的電動代步車,這使得在日本銷售居亞軍的必翔機會點不錯,有機會快速搶攻該市場。






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